Measure conversion progression and investigate material leaks using analytics and storefront evidence.
| Context | What to provide |
|---|---|
| Required context | Storefront URL and target-bound Shopify or Google Analytics aggregate data. Either source can support a partial report. |
| Optional context | Date range, comparison period, segments, experiment data and measurement plan, and Google Search Console acquisition context. |
Execution requirements: Read-only aggregate analytics or supplied reports, plus browser diagnosis. Glue and other guarded hosts need verified read-only filtering for direct Search Console; aggregate exports remain usable. Search data cannot supply on-site session rates.
Local runs link the complete shared-schema report.json with a readable result summary. Glue manages its JSON results.
How to use
- Invoke
$report-shopify-funnel; add Search Console for organic acquisition context or verified cohorts for an experiment readout. - Review the five supported funnel rates, direct evidence for proposed actions, and individually explained gaps.
Examples
Use $report-shopify-funnel for https://store.example.com using the supplied Shopify aggregate report. Keep unavailable progression rates explicit.
Use $report-shopify-funnel for https://store.example.com with GA4 and optional Search Console data. Compare the supplied periods and investigate organic landing pages without mixing search clicks with session denominators.