---
title: Customer Research
published: true
index: 0
---

# Use optional customer research

Use supplied sanitized, target-bound summaries or already-authorized aggregate artifacts: heatmaps, recording studies, on-site search, review themes or support themes. Keep the skill's integration boundary; these artifacts do not authorize new connectors, session replay, unrestricted exports or individual sessions/tickets.

Record source/method, store, window, route/audience, known sample size, recurring themes, contradictions and limitations. Paraphrase aggregates; retain no customer identifiers, contacts, raw recordings, transcripts or personal quotations. Missing/unrepresentative research does not prove absence or block independently supported Checks.

Use analytics to locate investigation, research to shape a hypothesis and the actual storefront/verified preview to challenge it. These summaries alone cannot prove causality. Actions need a reproduced defect or falsifiable test with primary metric, guardrails and decision condition. Keep neutral/inconclusive evidence in Check details; add no evaluative Checks or result collections.